Human life should be given paramount importance. Road accidents have become a bane to the world. For every three minutes, someone is dying. Every year, nearly 1.45 lakh people are dying and about 5 lakh people are becoming disabled in India alone. Soulmates Foundation started ‘Ant Parade Movement’ (APM) to create awareness on road safety at colleges, schools, organizations and institutions.

Road safety is a major concern in India. Soulmates Foundation has worked on several creative concepts on road safety awareness and presented among the masses.  Every Indian citizen must know the importance of following traffic rules and regulations. From our analysis, we infer that the younger generations are the most affected in the road tragedies.